80 percent of jobs are not posted online.

Recently a career counselor came and spoke in my class. She gave us some great tips and offered herself as a resource to get us soon-to-be college grads up and running… in the right direction. Times are tough, for almost everyone. If you are not suffering at the hand of “the great recession,” then you probably know at least someone who is. I remember going into college (before the economy took a turn for the worse) and just thinking “I just have to get a degree.” I had no real direction, but like most I found my way. I have been lucky enough to have realized that I needed more experience then my first job (Starbucks – note my photo today… just a little reminiscing *that’s not me in the photo*.) to propel me into a better position to get a real job. I always had felt lucky to be where I am today. I also felt decently comfortable with my amount of experience that I could find a job. But when push came to shove I found myself more and more worried by the day about finding employment after graduation. When this career counselor came to my class she said something that completely changed my outlook on job searching: “80 percent of jobs are not posted online.”

Some may not be shocked by this discovery, but I felt like someone had knocked the wind out of me. Generally I interview really well (not to toot my own horn), so if I get to that stage I am not worried… but getting to that stage was proving to be rather difficult. While I am a personable person, the idea of confronting strangers (obviously in a more suave manner) mortifies me. I know it shouldn’t, I know my people skills will persevere, and now I know that if I want to find a job that networking will give me the best upper hand I can get.

Recently, I’ve received some news that makes me think I will not have to worry about this networking deal, but nothing is ever certain and some options are better than no options. So I am vowing to jump in head first, conquering my fear and networking! This past week I participated in something through the UO called the “Portland Paddle.” This is where PR pros in the PDX area come and have informational interviews with aspiring PR pros. Through this I have met a few individuals who I plan on networking with. With my sincere interest, I plan on kicking this fear to the curb. The blog Ms. Career Girl offers some great post-graduation networking tips in this post (overall I find a lot of her posts helpful).

Happy Networking Everyone!



An exciting week for Apple

I didn’t say exciting had to be good did I? Apple has responded to the questions posed by the politicians. At the request of the supreme court Apple will appear and testify in regards to this whole issue. The rumors about people being able to locate you based on the location-based software is false. In fact sometimes the anonymous location being sent back to Apple in an encrypted form can be hundreds of miles off.
Apple posted a Q&A on its website if you are interested in the specifics. If you google the issue there are some interesting articles that will tell you more about location-based software. If you are concerned with this software I recommend that you do so, to get a full understanding. Here is a decent start.

Apple taking the head on fire for this location-based software has really helped out Google. Androids are now rumored to be displaying “warning” stickers on the new phones to make sure users are aware that location-based software can track their location. A little ridiculous if you ask me, but to each their own.

Onto other news with Apple.

The white iPhone 4 was finally released on Thursday. But now that the iPhone 5 is rumored to be released in September this product release will more than likely not do too much for Apple. I predict that the white iPhone 4 will be purchased by people who do not really care if they have the most up-dated iPhone model. People who were waiting for the white iPhone 4 ended up caving and getting the 4 many months ago. Unfortunately Apple is nine months late to its own party. Hopefully the company will be able to pull together a white iPhone 5 in a more timely fashion, come September. Personally, I had always said that I wouldn’t upgrade to the 5 and just wait for the 6, because I am satisfied with my iPhone 4 (and I anticipated a larger shift in the phone from the 5 to the 6). However, the rumored changes are appearing to be substantial enough for me to be interested in upgrading to the 5, but only time will tell. This article highlights some of the rumored changes for the iPhone 5 that started getting me excited for my September 9th eligibility date (that’s right I’ve already checked when I am able to upgrade ;)).

In other non-Apple wireless news… Verizon (the company that boasts about superior coverage) experienced a network outage with its long-term evolution (LTE) network. Users were reduced to 3G equivalent (EV-DO) and slower (CDMA 1x-RTT) network speeds. The network failure occurred Tuesday evening and the cause was identified by Thursday. Verizon said that LTE networks were scheduled to go up “market-by-market.” Can you hear me now?

Well that’s all for now folks!


Let’s go Viral!

A huge misunderstanding people have is that a video going viral is an intentional obtainable goal. Yes people make videos to be noticed/promote a cause/whatever, but there is no formula for what the masses will watch over and over and over again. Sometimes a celebrity or brand name helps – sometimes it doesn’t (see Jennifer Anniston’s “viral” video for smartwater). The point you should gather from the smartwater video is that you can do everything you think is popular, you can select an awesome topic, but it doesn’t mean you will be guaranteed success. In the smartwater video they essentially mock the demand for videos to become viral.

What you can do, fine-tune a video to pop culture. You can take steps in a direction to make a video catchy, you can promote it properly, but at the end of the day you are putting the destiny of the video in the hands of the people. At the end of the day if “viral” is your goal you should take a few steps. (Not that I think any “viral” effort will 100 percent of the time be successful.)

-Select popular catchy elements, don’t be dated.
Don’t do what’s been done before and done before and done before – it’s old news, no one cares.
-Brand yourself properly. AKA when I finish the video I want to know either who was behind it, or why it was created. If people watch it, but it doesn’t drive traffic to your website… you wasted your time.
-Do the best job you can. This means properly adjust the video with your marketing consultant.
-Utilize and recognize proper methods and channels to release your video on. This means consulting a PR pro and maybe a marketer and developing a plan.

There you go, I gave you some tips… are you happy yet? But if I hear one more person say “how do you make a viral video,” well I don’t know what I’m going to do. Probably nothing. But the point is you can make a video, you cannot make it go viral – but you can make it well.

Here is a terrible viral video that no one could have predicted would be this popular. Now you understand, don’t you.

That’s all for now folks.


Attention all iPhone Users

Well I guess I should say attention all iPhone and Android users (so pretty much every Smartphone user). As you may have read on my Weekend Reading post on the MoPR blog, this past Wednesday it was discovered that your iPhone has been tracking everywhere you go. Well maybe not every iPhone user… but definitely me. (You can read the news-breaking article). Well apparently Apple isn’t alone in this stalking endeavor, Google is also on the bandwagon… they just didn’t get the news aired in such an embarrassing manner. Individuals who use location-based services (LBS) on their Smartphones are having their locations being transmitted back to Apple, or Google. Users who turn off their LBS option on their phone (and subsequently are not enjoying some great LBS apps) are still safely and secretly located.

So the thoughts on people’s minds – besides violation – is why do these companies actually want this data? Well it turns out LBS and apps that utilize this function have sparked a multi-billion dollar market. The $2.9 billion dollar market is expect to reach $8.3 billion by 2014, according to the research firm Gartner. Check out this graph below (I got this graph from this website):

My take on the whole deal, being an Apple fan, a LBS user, and a PR gal is this: I don’t care. Maybe you’re shocked, or you are thinking “she’s such a fanboy.” My PR side thinks Apple (and Google) should have informed customers prior to enacting this project. Realistically, I will not stop using LBS – in fact I used LBS just yesterday. The only time I do not think people should use LBS services is when they “check-in” to their home. Not so smart. We could dive into that, but that’s a whole other issue (like people finding out where you live and you subsequently announcing when you’ll be gone and them breaking into your house… well you get the idea). Overall I am also proud that elected government officials have responded to the scenario by writing letters to Apple, and I am curious as to what Apple will say.

If you own a Smartphone will you stop using LBS? Either way… why?


Social Media Tips from the PR World

Why PR is better than marketing: the social media edition.

I am not writing this post to accent any feelings about marking professionals, I am simply trying to exert that you don’t go to an electronic store for clothing.

Social media can be an excellent tool in building a reputation within psychographic communities. But there are some rules, just like everything. This week at my internship we’ve touched upon clients’ wants to be on Facebook and Twitter, because they think they should be. But should these highly technical companies be Facebook and Twitter, or other social media sites?

Not every social media outlet is applicable for your business. Don’t try to go to a social media platform and hope to gain followers; go to social media platforms where potential customers already are. With some research you should be able to figure out which social media outlets, if any, a company should be participating in. So if the research shows that the target audiences you wish to reach are not active in specific online communities, give it up don’t start a social media site you won’t maintain. Perhaps in the future a shift will occur and you’ll be able to jump on the bandwagon. But you have to make sure you hop on, on the right foot.

If social media turns out to be for you, congrats, but you can never turn back. Know from the get-go that creating a Facebook fan page, a Twitter page and what ever else does not equal obtaining instantaneous followers. There are so many tactics one can execute at this stage (and you’d have to hire me to get the full effect ;)), but let’s touch on the basics.

Brand your pages, you want your potential customers to know who you are no matter what page they are viewing. Provide relevant and interesting content; this often requires linking to longer articles (that your company can provide or industry relevant news). Engage individuals, comment back, ask questions… you get the idea. Listen to what people are saying. This particular piece can go a long way. If you are not listening, you are able to identify trends, potential problems, etc. as well.

Do not initiate a social media outlet if you are not up to doing it and doing it well. Social media is not only strategic, but also time-consuming and time sensitive. If you are interested in reading further, this post from the Social Media Examiner is a good reference. Hopefully you’ve learned from this blog that PR’s tie to relationship building and communication trumps the markers aspect… on the social media front. Say it don’t spray it.


Musings from the mobile field: Apple’s Controlling Nature

Let me transition into this post by providing some light context. At my internship at Mobility PR, I find myself writing blog posts for the company (you can read them here – I have written all posts, stopping at the March Madness post). I am finding myself reading more and more about the industry and starting to form some of my own conclusions. This post is just that, a conclusion in regards to the mobile industry. Enjoy.

Analyzing the ups and downs of Apple’s product control; with the AppStore and the impact on the mobile market. What does this mean for competitors?

The downside:

Apple can reject any app that applies for the AppStore. Surely you remember the 2009 Google versus Apple debacle, where Apple rejected the Google Voice app from entering the AppStore, and Google took the whole affair public. In the end the FCC got dragged into the messy matter and Apple admitted the Google Voice app into the AppStore.

The AppStore takes 30 days to approve an app. From an app producing company’s stand point, if you wish to create an app for an event, the 30 day approval period can mean missing getting an application in the AppStore in time.

Apple mobile products don’t support flash. This results in some websites being inaccessible (or having missing elements) for Apple mobile device users.

Now let’s flip the coin. What is the upside to the controlling nature of Apple?

The upside:

While this possessive nature would have many running for the hills if this were an actual relationship, Apple’s control can come in quite handy. With an Android you can download apps from the browser or the Android app store. However, with this app freedom comes viruses and anti-virus apps. That’s right. Viruses are a larger problem not only for PCs than for Macs but for Androids more so than iPhones as well.

With product control comes quality control. And in the case of Apple & Google the U.S. government prevailed with the intervention of the FCC.

While Apple devices do not support flash, some websites use HTML 5 to avoid this compatibility issue. Other companies create apps as a solution to re-doing their entire website. With the Apple mobile market having a substantial market share, companies are forced pay attention to this compatibility issue.


For competitors Apple’s controlling nature (combined with a past exclusive relationship with AT&T) has allowed for Android to take the larger share of the market place. Sprint will benefit from the Google-Apple intimacy issues, with the first phone integrated with Google Voice being offered this coming spring, announced during CTIA Wireless 2011.

Why Apple lovers stay loyal:

Apple’s unique business strategy is that Apple software compliments Apple hardware. This exclusive relationship means that every Apple product is optimized to run more smoothly, more efficiently and effectively, without freezing, without crashing, because the software and hardware are made for each other. Apple could sell their software to other manufacturers and arguably gain a larger market share, but Apple does not wish to reduce their products’ synergistic results. The differing market strategies can be illustrated by: Oh you have a droid, what kind do you have? Versus What version of the iPhone do you have?

In business, competition is healthy and ultimately drives innovation and competitive pricing. So no matter what your preference may be (Apple versus Andriod) the ongoing battle between the two is beneficial for all – well all smart phone and tablet users at least.


Greetings, from a public relations student.

My name is Jessi McKain and I am going to be graduating from the University of Oregon shortly with a degree in Journalism with a concentration in Public Relations and a minor in Biology. You can read more about me here. This is not my first blog, as some of you may know – or may have read. For outdoor/workout adventures you can read my musings in JessiAdventuresALot.

This blog will serve in a professional capacity, in contrast to my adventure blog. Professional topics pertaining primarily to public relations, technology, biology and other professional topics as I see fit. While you can check out more of my experience on my Visual CV or on LinkedIn,currently I am a public relations intern at Mobility PR(MoPR). MoPR is a public relations agency in the technology, more specifically mobile, sector. Throughout the duration of my internship you may find a lot of my posts to be technology related, or somehow related to my internship.

Enough formalities, let’s get down to business! My next post will be up soon. I enjoy a good conversation, thoughts, input and more so feel free to comment to my postings.

I leave you with a photograph of me at my last public relations internship with the Oregon International Air Show.