Facebook, Bad PR and Google… What’s next?

The Burson-Martseller (BM) incident this past week, if your head was stuck in the sand: BM drug itself into bed with Facebook in order to attempt to sabotage the name of Google, brings the topic of crisis communication to the top of many’s minds.

There are three types of crises:

1. Immediate – an immediate crisis is one that is presently happening.

2. Emerging – an emerging crisis is a crisis that you can foresee the problem… well emerging.

3. Sustained – a sustained crisis is a crisis that is an ongoing issue for a company.

The stages of crises are important to note when a crisis sneaks up on you. Should you have seen this coming? Has this been an issue and now the issue is being highlighted? Or did this just happen? Each of these are important to identify to properly address a crisis. However, it is important to remember a few general rules to keep you grounded during a crisis situation.

1. Be honest. Especially if you had lied. This will make things worse. If you’ve already been identified as a liar best to not keep at it, you’ll just dig yourself a deeper hole.

2. Respond in a timely manner. This means, no “no comment”‘s allowed. Depending on which means you are receiving feedback (i.e., social media, traditional media) you have slightly different time lines to keep your response “quick.”

3. Ensure that you have consistent messaging. Have or create pre-approved messaging so that the manager of the Twitter account per say can respond within minutes while upholding positive open messaging.

4. Remember that “this too shall pass.” When it’s all said and done, people are going to remember your embarrassing moment. How do you want them to remember how you handled the crisis?

Remember that things will happen that are out of your control. What is in your control is how you prepare for them and how you handle them. Here is a blog from a PR firm that specializes in crisis management for some additional tips. What are your tips for crisis management?



80 percent of jobs are not posted online.

Recently a career counselor came and spoke in my class. She gave us some great tips and offered herself as a resource to get us soon-to-be college grads up and running… in the right direction. Times are tough, for almost everyone. If you are not suffering at the hand of “the great recession,” then you probably know at least someone who is. I remember going into college (before the economy took a turn for the worse) and just thinking “I just have to get a degree.” I had no real direction, but like most I found my way. I have been lucky enough to have realized that I needed more experience then my first job (Starbucks – note my photo today… just a little reminiscing *that’s not me in the photo*.) to propel me into a better position to get a real job. I always had felt lucky to be where I am today. I also felt decently comfortable with my amount of experience that I could find a job. But when push came to shove I found myself more and more worried by the day about finding employment after graduation. When this career counselor came to my class she said something that completely changed my outlook on job searching: “80 percent of jobs are not posted online.”

Some may not be shocked by this discovery, but I felt like someone had knocked the wind out of me. Generally I interview really well (not to toot my own horn), so if I get to that stage I am not worried… but getting to that stage was proving to be rather difficult. While I am a personable person, the idea of confronting strangers (obviously in a more suave manner) mortifies me. I know it shouldn’t, I know my people skills will persevere, and now I know that if I want to find a job that networking will give me the best upper hand I can get.

Recently, I’ve received some news that makes me think I will not have to worry about this networking deal, but nothing is ever certain and some options are better than no options. So I am vowing to jump in head first, conquering my fear and networking! This past week I participated in something through the UO called the “Portland Paddle.” This is where PR pros in the PDX area come and have informational interviews with aspiring PR pros. Through this I have met a few individuals who I plan on networking with. With my sincere interest, I plan on kicking this fear to the curb. The blog Ms. Career Girl offers some great post-graduation networking tips in this post (overall I find a lot of her posts helpful).

Happy Networking Everyone!


Attention all iPhone Users

Well I guess I should say attention all iPhone and Android users (so pretty much every Smartphone user). As you may have read on my Weekend Reading post on the MoPR blog, this past Wednesday it was discovered that your iPhone has been tracking everywhere you go. Well maybe not every iPhone user… but definitely me. (You can read the news-breaking article). Well apparently Apple isn’t alone in this stalking endeavor, Google is also on the bandwagon… they just didn’t get the news aired in such an embarrassing manner. Individuals who use location-based services (LBS) on their Smartphones are having their locations being transmitted back to Apple, or Google. Users who turn off their LBS option on their phone (and subsequently are not enjoying some great LBS apps) are still safely and secretly located.

So the thoughts on people’s minds – besides violation – is why do these companies actually want this data? Well it turns out LBS and apps that utilize this function have sparked a multi-billion dollar market. The $2.9 billion dollar market is expect to reach $8.3 billion by 2014, according to the research firm Gartner. Check out this graph below (I got this graph from this website):

My take on the whole deal, being an Apple fan, a LBS user, and a PR gal is this: I don’t care. Maybe you’re shocked, or you are thinking “she’s such a fanboy.” My PR side thinks Apple (and Google) should have informed customers prior to enacting this project. Realistically, I will not stop using LBS – in fact I used LBS just yesterday. The only time I do not think people should use LBS services is when they “check-in” to their home. Not so smart. We could dive into that, but that’s a whole other issue (like people finding out where you live and you subsequently announcing when you’ll be gone and them breaking into your house… well you get the idea). Overall I am also proud that elected government officials have responded to the scenario by writing letters to Apple, and I am curious as to what Apple will say.

If you own a Smartphone will you stop using LBS? Either way… why?